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A pixel is a tracking script that is placed on a website to drop a cookie on a user (remember browser ID) when they arrive on the site. Once the user has visited the site and been cookied, they are linked to that pixel and we will have the ability to find them online when they move to other sites we are associated with. The pixels also have the ability to send us information telling us if a user has visited a site. Once connected to a campaign, the pixel is often used to re-target previously cookied users or for the pixel to let us know once someone has visited a specific page, like the thank you page of a submitted form.
Admedos pixels come in two forms
The retargeting pixel
Commonly put on the client webpages with the most traffic (one or more pages). The retargeting pixel attached to a campaign only allows us to retarget users who have been cookied by the pixel. A campaign that runs with retargeting only is then limited to only show ads to users who have previously been in contact with the pixel.
Java Script Retargeting Pixel (Non-Secure), X = pixel number assigned at creation
The conversion pixel
Always implemented on the page that loads after a conversion has been completed. It can be a form that’s been submitted or a purchase of a product.
Java Script Conversion Pixel (Non-Secure), X = pixel number assigned at creation
To create a pixel you have to create a campaign and save it. This is because there is no point with a pixel without a campaign. Once you’ve done that, you can open up the campaign and then the summary of the campaign on the left hand side of the screen. In the summary under the section called Delivery you’ll find your pixel scripts. There’s a copy as non-secure, or secure option underneath each one of them. Click on the option that fits your site best and a popup window will open with the script in it. From there you can copy it and then paste it (implement it) on to your website.
Use a secure pixel for a page that handles secure information such as credit card information, user information that shouldn’t be shared etc. Generally used for conversion pixel implementation.
For most everyday webpages, use a non-secure pixel as it is generally quicker to load.
Open the page you want to add pixel tracking to in a text or HTML editor, either on your server or on your computer. If your server offers online editing then this will allow you to implement the pixel tracking immediately; if you implement it on your computer you will still need to upload the page to the server for pixel tracking to work.
Select a location on the page within the <body> tags of the page's code. Add the pixel script onto the page and save the page or upload it to your server if necessary. Each time the page is viewed, the pixel will load.