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simplifying programmatic media buying

with honesty and customisation

Your customisable DSP, built around your business needs. Fully independent and fully transparent.

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Who are we?

Admedo is the only truly transparent Demand Side Platform on the market with a mission to democratise programmatic advertising.

We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We are an independent, second-generation DSP and believe that true transparency, customisation, and control are the future of this industry. That’s why we’ve designed an elegant & accessible platform that snaps together around your business at a fraction of the market rate cost.

It’s time to shake up the industry, and ensure programmatic advertising is done the way it should be.

Platform

Welcome to the most elegant User Interface on the market.

Elegant User Platform

Solutions

Advertisers

Brands

Your business is unique. Your programmatic solutions should be too.

Stop wasting time and money on the wrong tech stack - we know your business is one of a kind. As the only fully-customisable DSP, our solutions fit snugly to your resource, strategy, and budget. Add transparent insights, and your ability to make better decisions will lead to greater efficiency and ROI.

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Advertisers

Agencies

Stand out from the crowd with the best programmatic solution.

Your agency should have a programmatic offering that’s market-leading. Get all the features, service, and professional advice needed to develop a business model that both reflects your unique programmatic positioning, and gives you leverage in a competitive marketplace.

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Advertisers

Publishers

Maximise advertising revenues, your way.

Whether it’s reducing waste, discovering the value of your data, or extending relationships with your key advertisers, we can unlock the full power of your audience and inventory with our customisable solutions.

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Brands

Have we got your attention?

Programmatic to fit you

Choose between a managed or self-serve solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be synched with other marketing channels, your way.

Ease & simplicity

Our elegant and intuitive UI minimises wasted time and resource, so that you can focus on the things that matter most: evaluating the performance of your campaigns, and increasing your competitive presence online.

Extensive targeting toolkit

The best in behavioural, contextual, demographic, geo-locational and geo-contextual ad targeting capabilities ensure you reach the right audience, in the right place, at the right time, and at the right price point for you.

The right message

Whether you’re prospecting or retargeting, we make it easy to build campaigns that get the right message to your target audience, across multiple channels. Deeper real-time insights increase your understanding of who your audience are and which ads they want to see.

Full transparency

You want the most cost-effective solution. Admedo operates with 100% transparency, giving advertisers uncensored insights into margins, spend and performance. With direct access to this feedback, you can plan and deliver activity more effectively.

World-class support

Even with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you.

Agencies

Have we got your attention?

Programmatic to fit you

Choose between a managed or self-serve programmatic advertising solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be fluidly synced with your other services.

Your very own Trading Desk

We’ll help you build your own agency trading desk, so that you can independently grow margins and manage activity, your way. Our specialist support team will get you up-and-running with a toolkit that keeps your agency ahead of the curve.

White label solution

Give clients full confidence in your services and products with a white label solution that mirrors the look and feel of your agency. Customise company name, logo, pixels, colours, domain name and reporting.

Ease and simplicity

Admedo offer agencies the most elegant and intuitive UI on the market. Saving time and energy in the platform gives you more time to plan and evaluate the ROI that you get from programmatic.

Margin control

Agencies get full control over their advertiser and campaign margins within our platform. In the click of a button, you can dictate individual limits and apply the right settings for each of your clients.

World-class support

Even with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you.

Publishers

Have we got your attention?

Programmatic to fit you

Choose between a managed or self-serve solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be synchronised with other marketing channels, your way.

Ease and simplicity

Our elegant and intuitive UI minimises wasted time and resource. Instead, you can focus on doing the things that matter most: planning and evaluating the ROI that you get from programmatic, and building stronger relationships with your top advertisers.

Audience extension

With Audience Extension, viewer profiles can be built and strategically targeted against. Sell to existing advertisers, and extend the reach of your viewers and users on sites beyond your portfolio. Reduce the cost of ad purchases, and build frequency over time.

White label solution

How can you nurture relationships with your top advertisers? Our white label solutions mirror the look and feel of your brand, and provide a safe environment to manage ad transactions with full control. Customise company name, logo, colours, domain name, reporting and pixels.

Full transparency

You want the most cost-effective solution. Admedo operates with 100% transparency, giving publishers uncensored insight into margins, spend and performance. With direct access to this feedback, you can plan and deliver activity more effectively.

World-class support

Even with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you.

Clients

Delivering programmatic insights for customers like these:

About Us

About Us

We’re all about building a better future for programmatic advertising.

Admedo was independently founded in the UK, in 2013, by online advertising experts Nick Moutter and Laura Bowen.

Nick and Laura witnessed first-hand an erosion of the honesty, efficiency and profitability that programmatic promised at its inception. They wanted to build a new solution – one that was self-sufficient, frictionless, and free from conflicted interest.

Now a global company, with offices in the US and Europe, and a multinational team based at our HQ in London, we’re all working towards the same goal: a simple, honest, and inclusive future for programmatic advertising.

True to our British roots, we believe in the quality of products, and the integrity of people – not just hype – so we invest continually in the capabilities of our tech and the talent that builds it.

Management Team

We’re led by an multinational team of industry experts, committed to transforming the digital advertising industry, and tireless in their passion to grow our business.

Nick Moutter

Nick Moutter

CEO & Co Founder

Nick Moutter

Nick Moutter

CEO & Co Founder

Adtech entrepreneur, Nick Moutter is the CEO and Co-founder of Admedo. Nick started Admedo with a goal to provide a solution that would give advertisers more control and transparency into where their ad spend really goes. Through continous innovation and placing the customer at the heart of the business, Nick instills his vision and oversees the growth of the company.

Prior to setting up Admedo, Nick had experience in digital marketing and advertising, growing businesses both client side and for in-house environments.

Laura Bowen

Laura Bowen

COO & CO-FOUNDER

Laura Bowen

Laura Bowen

COO & CO-FOUNDER

Running her own creative agency at the age of 21, to co-founding a fast-growing adtech startup in 2013 is no mean feat. Laura's entrepreneurial flair and strong work ethic sees her sit at the helm of operations. Fully immersed in every aspect of the company as well as the adtech space, Laura's motivation and passion for innovation helps shape and drive forward Admedo's strategy.

Khalil Ibrahimi

Khalil Ibrahimi

Managing Director

Khalil Ibrahimi

Khalil Ibrahimi

Managing Director

Khalil is the UK Managing Director at Admedo and until 2010 was the President and founder of Unanimis. In 2006 he and his partners demerged their in house ad-serving tech business M3, from the Unanimis Group. M3, now called OpenX and is the world's largest open source ad-serving platform.
After a 20 year career in media, Khalil has distinguished himself as a digital pioneer with an influential voice in the online media industry.

Marco Santos

Marco Santos

CTO

Marco Santos

Marco Santos

CTO

As CTO, Marco leads the product development of our industry-leading solutions and our engineering teams.

A technology veteran of 20 years, Marco’s experience ranges from software development, architecture and leadership, to consultancy and tech evangelism. A significant part of that time has been focused on online advertising, including senior technology positions in Search Marketing, and both buy and sell-side of digital media.

Glenn Dale

Glenn Dale

Head of Product

Glenn Dale

Glenn Dale

Head of Product

With 15+ years experience, Glenn has developed a broad and unique range of experiences across both software engineering and product disciplines spanning mobile, product creation, delivery at scale, B2B sales, communications and marketing.

As Head of Product at Admedo, Glenn takes a hands on approach strategically leading the product roadmap and identifying technology benefits for the business and our customers.

Carolina Vidrascu

Carolina Vidrascu

Finance Director

Carolina Vidrascu

Carolina Vidrascu

Finance Director

Carolina has responsibility for Admedo’s financial function, including financial and commercial planning and analysis.

A CIMA-qualified accountant with experience across the financial discipline, Carolina has a passion for streamlining business processes and driving efficiency. Prior to joining Admedo, she held senior financial roles in both the marketing and publishing sectors, with brands such as more2.

Charles Talbot

Charles Talbot

Commercial Director

Charles Talbot

Charles Talbot

Commercial Director

Charles is responsible for developing our strategic partnerships and driving commercial growth.

He holds over 17 years' worth of digital media experience, across both the media owner and agency sides of the market.

Prior to working at Admedo, Charles led commercial, client and delivery teams for some of the market's leading brands such as Overture (the pioneers of paid search), Yahoo!, Summit Media, WPP and Captify.

Guy Abbott

Guy Abbott

Head of Enterprise

Guy Abbott

Guy Abbott

Head of Enterprise

Guy has over 20 years experience in the international broadcast and media sectors including time at ITV & CNN International amongst other startups too. His consultative approach is focused on developing custom digital solutions for Admedo's largest Enterprise clients from concept through to activation. Part of the senior management team, Guy's innovation and natural problem solving is a critical attribute needed for Admedo's continuing success. Despite everything, he does try to do it all with a smile on his face!

Preston Ketchum

Preston Ketchum

EVP of Admedo Americas

Preston Ketchum

Preston Ketchum

EVP of Admedo Americas

Preston Ketchum, EVP of Admedo Americas, moved from NYC to Denver as the next step in Admedo’s expansion throughout the US. He proceeds to further conversations with boutique agencies and brands seeking transparency and control from their programmatic platform. Having experienced both agency and direct side of programmatic, he is passionate about creating fast paced and customised client solutions.

Board & Advisors

We’re supported by an experienced board of directors and advisors who share our passion for greater honesty and fewer barriers in programmatic advertising.

Steven Brown

Steven Brown

Advisor

Barnaby Terry

Barnaby Terry

Investor/Director

Simon Menashy

Simon Menashy

Investor/Director