simplifying programmatic media buying
with honesty and customisation
Your customisable DSP, built around your business needs. Fully independent and fully transparent.See the platform
Who are we?
Admedo is the only truly transparent Demand Side Platform on the market with a mission to democratise programmatic advertising.
We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We are an independent, second-generation DSP and believe that true transparency, customisation, and control are the future of this industry. That’s why we’ve designed an elegant & accessible platform that snaps together around your business at a fraction of the market rate cost.
It’s time to shake up the industry, and ensure programmatic advertising is done the way it should be.
Ease & Simplicity
Programmatic advertising doesn’t have to be complicated. With user experience at its heart, Admedo’s beautifully elegant and easy-to-use interface helps you focus on the things that matter most.
Our targeting capabilities include behavioural, demographic, contextual, geo-locational and contextual geo-locational. Powerful probabilistic modelling algorithms constantly work to improve performance.
Transparency & Control
Our fully-customisable platform gives you the control to run programmatic advertising your way, whilst transparent reporting lets you harvest uncensored insights to influence future activity.
Brand Safety, Fraud, & Viewability
We work closely with our brand safety, anti-fraud, and viewability partners to ensure ads are shown in brand safe environments, and are tracked according to authentic, viewable impressions.
The Admedo platform integrates with over 30 leading ad exchanges, covering 97% of quality biddable inventory across Europe and the Americas, including desktop, mobile and video formats.
Measure and understand customer behaviour with our fully-integrated Data Management Platform. Gain valuable insights from your customer touch points, and use them to maximise ROI.
Your business is unique. Your programmatic solutions should be too.
Stop wasting time and money on the wrong tech stack - we know your business is one of a kind. As the only fully-customisable DSP, our solutions fit snugly to your resource, strategy, and budget. Add transparent insights, and your ability to make better decisions will lead to greater efficiency and ROI.
Stand out from the crowd with the best programmatic solution.
Your agency should have a programmatic offering that’s market-leading. Get all the features, service, and professional advice needed to develop a business model that both reflects your unique programmatic positioning, and gives you leverage in a competitive marketplace.
Maximise advertising revenues, your way.
Whether it’s reducing waste, discovering the value of your data, or extending relationships with your key advertisers, we can unlock the full power of your audience and inventory with our customisable solutions.
We’re all about building a better future for programmatic advertising.
Admedo was independently founded in the UK, in 2013, by online advertising experts Nick Moutter and Laura Bowen.
Nick and Laura witnessed first-hand an erosion of the honesty, efficiency and profitability that programmatic promised at its inception. They wanted to build a new solution – one that was self-sufficient, frictionless, and free from conflicted interest.
Now a global company, with offices in the US and Europe, and a multinational team based at our HQ in London, we’re all working towards the same goal: a simple, honest, and inclusive future for programmatic advertising.
True to our British roots, we believe in the quality of products, and the integrity of people – not just hype – so we invest continually in the capabilities of our tech and the talent that builds it.
We’re led by an multinational team of industry experts, committed to transforming the digital advertising industry, and tireless in their passion to grow our business.
CEO & Co Founder
Adtech entrepreneur, Nick Moutter is the CEO and Co-founder of Admedo. Nick started Admedo with a goal to provide a solution that would give advertisers more control and transparency into where their ad spend really goes. Through continous innovation and placing the customer at the heart of the business, Nick instills his vision and oversees the growth of the company.
Prior to setting up Admedo, Nick had experience in digital marketing and advertising, growing businesses both client side and for in-house environments.
COO & CO-FOUNDER
Running her own creative agency at the age of 21, to co-founding a fast-growing adtech startup in 2013 is no mean feat. Laura's entrepreneurial flair and strong work ethic sees her sit at the helm of operations. Fully immersed in every aspect of the company as well as the adtech space, Laura's motivation and passion for innovation helps shape and drive forward Admedo's strategy.
Khalil is the UK Managing Director at Admedo and until 2010 was the President and founder of Unanimis. In 2006 he and his partners demerged their in house ad-serving tech business M3, from the Unanimis Group. M3, now called OpenX and is the world's largest open source ad-serving platform.
After a 20 year career in media, Khalil has distinguished himself as a digital pioneer with an influential voice in the online media industry.
As CTO, Marco leads the product development of our industry-leading solutions and our engineering teams.
A technology veteran of 20 years, Marco’s experience ranges from software development, architecture and leadership, to consultancy and tech evangelism. A significant part of that time has been focused on online advertising, including senior technology positions in Search Marketing, and both buy and sell-side of digital media.
Head of Product
With 15+ years experience, Glenn has developed a broad and unique range of experiences across both software engineering and product disciplines spanning mobile, product creation, delivery at scale, B2B sales, communications and marketing.
As Head of Product at Admedo, Glenn takes a hands on approach strategically leading the product roadmap and identifying technology benefits for the business and our customers.
Carolina has responsibility for Admedo’s financial function, including financial and commercial planning and analysis.
A CIMA-qualified accountant with experience across the financial discipline, Carolina has a passion for streamlining business processes and driving efficiency. Prior to joining Admedo, she held senior financial roles in both the marketing and publishing sectors, with brands such as more2.
Charles is responsible for developing our strategic partnerships and driving commercial growth.
He holds over 17 years' worth of digital media experience, across both the media owner and agency sides of the market.
Prior to working at Admedo, Charles led commercial, client and delivery teams for some of the market's leading brands such as Overture (the pioneers of paid search), Yahoo!, Summit Media, WPP and Captify.
Head of Enterprise
Guy has over 20 years experience in the international broadcast and media sectors including time at ITV & CNN International amongst other startups too. His consultative approach is focused on developing custom digital solutions for Admedo's largest Enterprise clients from concept through to activation. Part of the senior management team, Guy's innovation and natural problem solving is a critical attribute needed for Admedo's continuing success. Despite everything, he does try to do it all with a smile on his face!
EVP of Admedo Americas
Preston Ketchum, EVP of Admedo Americas, moved from NYC to Denver as the next step in Admedo’s expansion throughout the US. He proceeds to further conversations with boutique agencies and brands seeking transparency and control from their programmatic platform. Having experienced both agency and direct side of programmatic, he is passionate about creating fast paced and customised client solutions.
Board & Advisors
We’re supported by an experienced board of directors and advisors who share our passion for greater honesty and fewer barriers in programmatic advertising.