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What Sir. Martin Sorrell’s Exit Signals for the Ad Industry

There is no shadow of a doubt Sir Martin Sorrell has played a huge contribution in shaping the advertising industry. However, his exit from WPP, a conglomerate which embodies him is fast looking like a house of cards. Sorrell was a significant figure in moving away from the Mad Men advertising era. He focused on…

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The Transparent Marketer: a radical approach to customer privacy

The shift had to happen at some point; we’re entering the post-cookie age. But what does that mean for your relationship with the people who buy your products and services? Hands down, cookies have made us better at serving relevant online advertising. But when it comes to finding that ‘single identifier’ in an era where…

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