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What Sir. Martin Sorrell’s Exit Signals for the Ad Industry

There is no shadow of a doubt Sir Martin Sorrell has played a huge contribution in shaping the advertising industry. However, his exit from WPP, a conglomerate which embodies him is fast looking like a house of cards. Sorrell was a significant figure in moving away from the Mad Men advertising era. He focused on…

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Learnings from the Higher Education Marketing Conference 2018

The Higher Education Marketing Conference 2018 descended on Oxford Circus, in central London last week (April 17) welcoming over one hundred and eighty higher education marketers. Painting a picture of the Higher Education landscape The morning Keynote from Ann Fernandez, Director of Marketing & Communications at Bournemouth University, set the tone for the day. She…

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How to Get the Most from Your Programmatic Advertising

Originally published on Digital Doughnut January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it “murky at best and fraudulent at worst.” This was followed by the Times expose on brands unintentionally…

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Higher Education Marketing

How Higher Education Marketers Are Adapting Their Tactics to Reach More Students

For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to…

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Keely at RectechFest

How Programmatic Can Convey Your EVP and Attract Global Talent

Admedo had the pleasure of speaking to a packed out room of recruiters the other week. Keely Williams, Head of Client Direct at Admedo and recruitment specialist discussed the role programmatic can play for recruiters looking to convey their EVP and attract global talent.  The recruitment sector is faced with various external challenges. These include…

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5 Ways to drive incremental applications ahead of the looming January deadline

With your Undergraduate Open Days approaching, make sure you are following-up the conversation to potential applicants. During this crucial period you can employ a number of tactics to reach your application targets:   Data-driven creative According to McKinsey research, data-driven personalisation delivers five to eight times the ROI on marketing spend and lifts conversions by…

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Why video advertising is the future: What you need to know

The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen last year….

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Tech Insight: Interview with Adrian Pearmund CEO of Cablato

We get under the hood of Cablato to talk precision marketing technology with founder and CEO Adrian Pearmund. 1. What made you start Cablato? Having been involved in programmatic advertising since its early days, we were continually looking for ways in which we could use data and technology to improve both targeting and engagement. We…

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Programmatic Jargon Buster

The online advertising industry is full of acronyms and technical terms that many busy marketers aren’t familiar with. At Admedo, we believe in making programmatic accessible to all, so if you’re new to the industry, here are some of the key terms and concepts defined. Glossary of Industry Terminology Confused by some of the terms…

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Khalil Ibrahimi at the Indie Summit discussing programmatic and ad tech

Khalil Ibrahimi, MD at Admedo Discusses The Moment of Inflection at The Indie Summit 2017

Last week Admedo attended and spoke at The Indie Summit, a large scale global two-day conference for independent agency leaders to come together to learn, share and inspire. True to The Indie Summit’s promise I did indeed leave the conference feeling inspired and motivated having listened and spoken to accomplished attendees and speakers who had…

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