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Facing up to advertising fails

If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright unfortunate advertising misplacements. It’s generally with traditional media; having an “Alcoholism, there is hope ahead” OOH (out-of-home) billboard banner with a Winery banner placed a few yards behind for instance. Yes, this is…

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Can programmatic solve the University (marketing) Challenge?

Total undergraduate full-time applications for September 2017 are down by 5% compared to this point in 2016. A drop of 7% in the number of EU applications, 23% in the number of nursing applications, a notable decrease in the number of older applicants, and a smaller decrease in the number of 18 year old applicants…

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5 ways to break through the Google, Facebook and WPP hegemony

You can look at the glass half empty, or you can look at it half full. 60% of the UK’s digital advertising marketplace has been sucked up by Facebook and Google along with WPP agencies and similar groups controlling the spend into them. This leaves us with two options; we can either sell up and…

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A 2016 Digital Industry Throwback

2016 is drawing to a close, and it’s certainly been an eventful year – and not just in the world of ad tech and digital. We’ve listed a few of our most memorable moments, industry game changers and pieces of news that particularly sparked our interest. Here’s our “Tech Throwback”: JANUARY A Year of Predictions…

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Why Marketers Should Be Harnessing Full-Funnel Programmatic

According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016. Marketers are clearly turning their attention to programmatic technologies, with programmatic ad spend surpassing £2billion this year. What has become evident is the expectation for programmatic to predominantly drive lower-funnel strategies and low-hanging fruit….

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Programmatic prospecting for retail: what you’re missing out on

Long has the legend endured that programmatic advertising = direct response = retargeting, i.e. when it comes to customers, programmatic can’t do more than help you grab the low hanging fruit. But solely using retargeting, means you miss out on the scale offered by the ad exchange inventory landscape in its vast entirety. There are…

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The Transparent Marketer: a radical approach to customer privacy

The shift had to happen at some point; we’re entering the post-cookie age. But what does that mean for your relationship with the people who buy your products and services? Hands down, cookies have made us better at serving relevant online advertising. But when it comes to finding that ‘single identifier’ in an era where…

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Choose the cheeseburger, not the cow: why SMEs need DSP customisation

If you’re shopping for a DSP, you could be forgiven for feeling as though you got yourself lost at a farmyard; it’s messy, it’s noisy, and the smell of shit is everywhere. We checked out some of the advice available online for marketers making this tricky decision, and were uninspired to say the least. Trying…

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We’re still at the top of the programmatic OOH hype cycle

Nick Moutter, CEO at Admedo asks what needs to happen before the new promised era of Programmatic OOH arrives… Last year, to enable automated trading, we witnessed the first steps towards the launch of a 10-digit code for every UK outdoor advertising frame. This was met with much fanfare from the industry, proclaiming it a…

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A Higher Degree of Awareness

How to use Programmatic Awareness Activity for Postgraduate Enrolment Welcome the postgraduate loan! For Universities looking to fill more postgrad courses, this incentive for enrolment will no doubt become a central focus in their marketing for 2016 and beyond. And for potential applicants not yet in market, programmatic advertising is a great way to raise…

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