Privacy Policy

Welcome to Admedo


Updated on April 20th, 2018


We’re Admedo.

We want to make advertising easier for everyone.  And that includes people being advertised to.  Like you.

Advertising is an important part of the internet.  It’s one of the ways you find out about things you might be interested in: a new model of car or a book, a TV show or movie.  It’s also how a lot of websites and apps you use make money to pay their staff, without asking it from you directly.

Without advertising your favourite websites might no longer be free.  They might not exist at all.

When they’re good, ads can be very clever.  They can be funny and memorable, and even useful – like when you had no idea what to do for Mother’s Day, and saw an ad for a hot air balloon ride.

But we all know advertising can be really annoying.  It can also be creepy or inappropriate, or be downright disgusting.

Advertising online is also tricky, because it involves a lot of data.  And recently there’s been news about how data can go really wrong.

So we’re going to tell you everything: about the data we collect, what we do with it, and what you can do about it.



In this privacy policy (“Policy”), we use the terms “Admedo“, “our“, “us” and “we” to refer to Admedo Ltd. and our affiliates.   We use the term “Platform” to refer to our advertising technology tools and services, which allows our clients the ability to book and optimise advertising campaigns, and make automated buying decisions that efficiently spend their money.  We use the term “Website” to refer to “”, and we use the terms “users”, “you” and “your” to refer to consumers of our platform, services and sites.

This Policy explains how Admedo processes data in our Platform and Website for our users.  It also explains what we do with the data, how we secure it, and explains the rights that users have as regards how we collect and process their data.

Admedo is committed to respecting and protecting the privacy of consumers when we process their information. We adhere to applicable industry guideline and strive to best practices.  We will continue to review and update our Policy and procedures to ensure the safety and protection of personal information.

Information We Collect in Our Platform

Admedo is committed to respecting your privacy when it comes the provision of our Platform.  Admedo adheres to the European Interactive Digital Advertising Alliance’s (“EDAA“) Self-Regulatory Principles for Online Behavioural Advertising.


Behavioural Information

The Admedo Platform uses technologies such as cookies to collect informationabout your browser type, operating system, pages that you may visit on a third party websites, certain actions that you take on those websites (such as signing up or making a purchase), the date and time of your visits to third party websites, whether you respond to an online ad and, where applicable for mobile users, device types, device make and model.

Personal Information

Admedo does not collect Personal Information such as your name, address, phone number, email address, National Insurance / Social Security Number, credit card, financial or health related information.  We appreciate that, in certain jurisdictions, a Cookie ID and an IP address can be considered Personal Information.  As such, we take steps to ensure that the Cookie IDs & IP addresses we process do not personally identify you.

How We Use the Behavioural Information We Collect


We use the behavioural information collected via the platform in three ways.Deliver Interest-Based Advertising to websites & mobile apps on behalf of advertisersHelp our customers better cater to your needs by sharing adverts for the types of products / services in which you might be interested.  (This does not personally identify you)Create statistical aggregates (which do not identify you) about the success of an advertising campaign

Who We Share Behavioural Information Collected via the Platform With


We may share and disclose Behavioural Information in the following circumstances:Customers and customers’ partners

  • we may share Behavioural Information with our customers and customers’ partners for lawful advertising purposes;Vendors, consultants and other service providers
  • we may share Behavioural Information with third party vendors, consultants and other service providers who are working on our or our customers’ behalf and require access to such information to undertake that work e.g. to provide data storage and processing services;Compliance with laws
  • we may disclose Behavioural Information to a third party where we are legally required to do so in order to comply with any applicable law, regulation, legal process or government request, including to meet national security or law enforcement requirements;Vital interests and legal rights
  • we may disclose Behavioural Information where we believe it necessary in order to protect the vital interests of any person, or to exercise, establish or defend our legal rights; andBusiness transfers
  • we may share or transfer Behavioural Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Information We Collect On Our Website Or From Other Sources


When you contact us with questions regarding our service or to request a demo of our Platform we collect personal data such as name, email address and phone number. You also provide personal when you request marketing collateral from our website or third party websites that host our content such as eBooks, one pagers and case studies and when you provide our employees with your business card.

How We Use Information We Collect On Our Website or Other Sources


Personal data on our Website is only collected on the “Contact Us”, “Request a Demo”, “Knowledge Base” or “Newsletter Signup” forms. Information you provide to Admedo will be used for the purpose disclosed at the time of collection, and only if you have given your explicit consent will be used for marketing purposes relating to our Platform and service. Information collected for billing and related purposes shall be used for the purposes disclosed at the time of collection, as well as credit checks, invoicing, collection, troubleshooting, account maintenance, and other related business purposes.

We use carefully selected third party service providers only to store your data to keep it safe or send email communications on our behalf. We have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes.

Communications From The Site


If you wish to subscribe to our newsletter, we will use your email address to send the newsletter to you and other relevant marketing communications that may include company news, updates, related product or service information. If at any time you would like to unsubscribe from receiving these emails, you can follow the unsubscribe instructions at the bottom of each email you receive from us or you may contact us at [email protected] .

Platform and Service Related Announcements

Only when it is necessary to do so, we will send our customers strictly platform or service related announcements for the benefit of their campaign. Customers are not able to opt-out of these communications because they are not promotional in nature.

Cookies and Technology We Use

We use a variety of technologies on our Website and our Platform including cookies, pixel tags and scripts to collect and use Behavioural Information.


A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers.  The cookie does not contain any data that enables us to determine your actual identity.  Instead, we use cookies to determine visits to a website and views / clicks of advertisements.Admedo cookies may be served from either of the following domains: and


Pixels are tiny images on a webpage or other document that allow the operator of the webpage or other document, or a third party who serves the pixel tag, to set, read and modify a cookie.

Our pixel tags allow Admedo cookies to be set, read and modified when you visit the websites of our partners.  Our pixels also allow our partners to better understand how you interact with their websites by observing which pages on their websites are visited.

Other Important Details

Securing Data

We use technical and organisational measures to protect personal data from unauthorised access.  These may include encryption and other information security technologies, applied to our networks and systems.  However, no mechanism for either storing data, or transmitting data over the Internet, is completely secure.  While we strive to protect your information, we cannot guarantee the safety or security of any information you transmit to us. Admedo processes information in a way that is aligned with the purposes for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current, and reliable for its intended use.

Moving Data Around

The information that we collect from you and about you may be transferred to and stored in a country other than your country of residence, such as the USA, which may not offer the same level of protection of personal information as your country of residence. However, we will take contractual and/or other measures to ensure your personal data is protected.

How Long We Keep Data

We retain the cookie ID for as long as this is necessary for our legitimate business purposes. Cookies set via the Platform expire within 13 months of setting.  Browsing activity associated with an Admedo cookie expires within the lesser of: 60 days of last known activity and 13 months of setting.

Our log level data is cleansed of any personal data such as IP address within three days of being produced as a result of interaction with a third party web page we are partnered with or after being served with an advert via the Admedo platform.


Our Platform and services are designed and directed to individuals of 13 years of age or older.  We do not knowingly collect personal information from anyone under the age of 13. If we are made aware that we have received personal information from someone under 13, we will use reasonable efforts to remove that information from our records.
In adherence to EDAA requirements, we do not create segments for OBA purposes that are specifically designed to target children (age 12 and under). While this does not mean that ad delivery will not occur, it means that we will not specifically target ads to children ages 12 and under.

Your Rights

Opting out

Personalised ads, sometimes referred to as targeted or interest-based ads, are based on information about you, such as the products you view online, visits to websites where we provide ads or content.

At any time you can set your preference for ads personalised by Admedo here.

Please note that even if you choose above not to see personalised ads, you may still see ads provided by Admedo on websites; they will just not be personalised.

Choosing not to see personalised ads, changing your recommendations and opting out of your browsing history will not affect other services that use the same technology, such as cookies, and information may still be collected for other purposes. You can manage cookies in the privacy settings on the web browser you are using.

Please also note that these cookies are set on a per browser basis. If you use multiple browsers or devices, you will need to repeat this task on each device and browser.

You can also obtain information on interest-based advertising and opt-out of receiving interest-based ads from third party advertisers, ad networks and DSP’s like Admedo, who follow the IAB Europe’s Framework for Online Behavioural Advertising by visiting the YourOnlineChoices site at

Access to Your Data

Where we hold Personal Information for our own account management, billing or marketing purposes, then we provide individuals with the opportunity to access, review, modify, and delete any such personal information that has previously been provided. You can send an email to: [email protected]

If you are from the European Union or Switzerland, you have the right to access the personal information we hold on you.  An EU or Swiss individual who would like to access, correct, change or delete inaccurate data about themselves, can send a request to [email protected], and we will respond to your request within 30 days.

Changes to the Policy

From time to time we may revise this Policy. The date of the last update can be found at the top of this Policy. If we make revisions that materially change or affect whether or how we collect or use personal information, we will notify you and we’ll indicate when such changes will become effective.  Such a notification might be a message on our website or an email sent to you (if you have provided us your email address as a user of our service or Platform) in advance of the changes taking effect.

We encourage you to review this page periodically so that you are up-to-date on our policies and practices.

Getting in Touch

If you have any questions about this Privacy Policy, please contact by email at:

[email protected]

Or by post at:

Admedo Ltd
Attn: Privacy Group
High Holborn House
1st Floor, 52-54 High Holborn
United Kingdom

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